The Story Behind the Shoes
It all begins with an idea. Maybe you want the perfect wedding shoe. Or perhaps something extra special for that event you are attending. Or just another pair for your (not so) everyday wear.
I want to empowering you to be your unique self whilst working towards a world where animal are not used in fashion.
Founder Phaedra Toms
Every story ends with a “Happily Ever After” and then we are jolted back to reality. But why does the magic have to end there? What happens after happily ever after?
I started After Ever After Shoes, because I did not want the magic to end. Disney, comics and fairy tales played a big part of my childhood and formed who I am today. But since adulthood I began to look for a way to show my love of characters, wonder and magic in a way that blended in with my corporate work life. Subtly I began adding colours and charms to my shoes and it made me feel amazing! I soon released that people recognised the inspiration behind my creations and we would share a knowing smile or quick chat in the coffee line.
It is this connection that inspired me to create more designs and share them on social media where I soon began to receive messages and requests which became After Ever After Shoes.
I now invite you to bring some magic into your own life by wearing some fairy-tale shoes or designing your very own pair!
